What are cookies
Cookies are small text files that are placed on your device when you visit a website. They allow the website to remember your actions and preferences over a period of time, so you do not have to re-enter settings each time you visit.
This policy covers cookies and similar technologies such as local storage and session tokens used on grofresh.co.uk.
Essential cookies
These cookies are required for the website to function and cannot be switched off. They do not store any personally identifiable information.
- Session and authentication tokens — keep you logged in during your visit
- Cart and basket data — remember the items in your shopping cart
- Security cookies — protect against cross-site request forgery and other threats
- Region and country preference — remember your selected delivery country
Analytics cookies
These cookies help us understand how visitors interact with the site by collecting anonymous usage data. We use this information to improve site performance and the shopping experience.
Analytics cookies are only set where you have given consent. You can withdraw consent at any time.
- Page view and session tracking — understand which pages are most visited
- Performance monitoring — identify pages with loading or usability issues
- Search analytics — understand what customers search for so we can improve results
Marketing and targeting cookies
Marketing cookies may be set by us or by third-party advertising partners to help show you relevant adverts on other sites and to measure whether marketing campaigns are effective.
These cookies are only set where you have given consent. You can opt out at any time.
- Retargeting pixels — show GroFresh adverts to previous visitors on other platforms
- Conversion tracking — measure whether a visit resulted in a purchase
- Social media cookies — enable sharing and engagement features from platforms such as Meta and Google
Third-party cookies
Some features on the site are provided by third parties who may also set their own cookies. We use the following third-party services that may set cookies:
- Stripe — payment processing (essential, no consent required)
- Google Analytics — site analytics (requires consent)
- Meta Pixel — advertising measurement (requires consent)
- Google Ads — advertising and conversion tracking (requires consent)
How to control cookies
You can control and delete cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive a warning when a cookie is set.
Blocking essential cookies will affect the functioning of the site — you may not be able to log in, maintain a basket, or complete checkout.
To opt out of analytics and marketing cookies, you can also use the following tools: Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout, and Meta Ad Preferences at facebook.com/ads/preferences.
Cookie duration
Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.
- Authentication tokens: up to 30 days (persistent)
- Cart data: up to 7 days (persistent)
- Analytics cookies: up to 13 months (persistent)
- Marketing cookies: up to 90 days (persistent)
Changes to this policy
We may update this cookie policy from time to time to reflect changes in technology or legislation. The date at the top of this page shows when it was last updated. For significant changes, we will notify you through the site or by email.